History & Tradition
SummerHouse Senior Living (2021) is one of the newest brand creations from parent company Discovery Senior Living, which has been designing and developing exceptional lifestyle and care communities for seniors for nearly three decades.
Today, at a time when multifamily interests and new upstarts are entering the seniors housing space each year, few companies are backed by the same rich history and tradition for excellence as SummerHouse Senior Living. In fact, supporting our daily efforts are many of the very same individuals and teams who helped conceptualize and develop other Discovery brands like the flagship Aston Gardens and Discovery Village communities, as well as those who established their trademark lifestyle, care and service programs.
In most industries, longevity speaks volumes. Winning countless awards and distinctions does too. So while SummerHouse Senior Living is only now emerging onto the scene, it’s been built from top to bottom by a tried-and-true industry leader. That’s yet another reason why seniors and families can choose with confidence, knowing that SummerHouse Senior Living is part of an organization that for nearly 30 years has been creating new, higher standards for exceptional senior care, value and lifestyle programming.
What Makes Our Organization Different
Our organizational and management philosophies are at the forefront of the seniors housing industry. So too is our access to data and technology, as well as capital and other key business resources. Plus, through innovative, resident-focused programs and services, we’re delivering an overall lifestyle experience that leads the way in terms of flexibility, resident choice and customization.
These are the features and philosophies that define and differentiate our brand (and the entire Discovery Senior Living organization) from the competition:
Best-in-Class Business Intelligence & Analytics
The seniors housing industry is undergoing a generational transformation as providers evolve in order to better meet the needs of incoming Baby Boomers who demand a more personalized lifestyle experience. To help deliver it, Discovery Senior Living created its own Business Intelligence & Analytics group, which gathers and examines data on everything from demographics and pricing to complex utilization and spending behaviors.
With this universe of data and business intelligence at our disposal, SummerHouse Senior Living is working smarter and is better prepared to make decisions using more complete data and the finest analytical tools available. Beyond just empowering business decisions, however, it’s part of a highly scalable platform that’s supporting our company’s growth and continuing pursuit of innovation.
In all, our emphasis on data-driven performance metrics and investment in business intelligence and analytics means superior visibility for leadership and investors, a deeper understanding of our business, as well as current and prospective residents, and opportunities to drive change and innovation that simply wouldn’t be possible otherwise. That’s why this component has become a true cornerstone of our company’s day-to-day operations and a powerful lens through which we view the past and present as well as prepare and mobilize resources for the future.
Strategically-Designed Organizational Structure
Varying consumer preferences and increasing demands for more personalized experiences at the community level mean that a generic, “one-size-fits-all” approach is the way of the past. Instead, to promote customization and better meet the different needs and preferences of local and regional customers, SummerHouse Senior Living utilizes a flat management structure that emphasizes connectivity at the community level.
Our communities are individually managed, with regional operations support and centralized, community-specific marketing services from our own Discovery Marketing Group, itself a perennial award winner in the industry, national and global arenas. Add to that our industry-leading data and analytics capabilities and a “top-tiered” commissioned sales organization, and SummerHouse Senior Living communities are strategically set up and driven for success.
Resident-Centric Programs & Services
Baby Boomers represent a vastly different customer profile than the generation that came before them. More active and independent, and more proficient with the Internet and digital technology, Boomers demand optionality and a customized experience. They want to live life on their own terms, and by way of our exclusive, resident-centric programs and services, SummerHouse Senior Living is making it easier than ever to achieve just that.
Here are just some of the ways we’re doing it: